Patrick Lias reached out to me to develop a logo and a series of packaging design options for his tea brand. Pat’s Apothecary, based in Melbourne, specializes in adaptogenic teas, coffees, and powder blends crafted for organic-conscious consumers and hot beverage enthusiasts. The designs were tailored to reflect the brand’s natural, wellness-focused ethos. Their mushroom powders and extracts are made from 100% organic fruiting bodies of premium Di Tao quality, sourced from a trusted, industry-leading grower.
For their new range of dual extract concentrates, I collaborated with Pat to develop design concepts inspired by the purity and natural compounds of the mushrooms. This focus shaped the color palette and illustrative elements throughout the packaging.
