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As part of a packaging design project during my studies, I developed the fictional brand Lure. This bold, charismatic brand adds a refined sophistication to fishmongers and seafarers alike. Lure’s products are crafted to not only mask but completely eliminate the scent of fish, even for the most seasoned mariners. Inspired by the rugged Tasmanian landscape, Lure embodies confidence, transforming any man from salty to suave with a single spray.
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