Polly Morwood Design

During my studies at Shillington Education, I developed the branding and identity for a conceptual butcher shop based in coastal Australia.

 

Mumma Chops is a modern butcher shop nestled in the Brisbane suburb of Paddington, focusing on quality and sustainable meat products. I aspired to create a brand that was both progressive and alluring to the trendy and affluent demographic of the neighbourhood. Throughout my design I explored the history and nostalgia of small town butcher shops of the 1950s, emphasising on quality service, personality and charm.