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Lure is a masculine, charismatic and bold brand, bringing dapper and sophistication to fish mongers
and men of the sea. Lure products have the poweful ability to not only mask but also erase the smell of fish from even the fishiest of men. Inspired by the Tasmanian landscape, Lure instils confidence and can turn any monger from Salty to Sultry with just one spray.
A collection of student work
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